Disney x Fortnite

Disney announced a $1.5 Billion partnership with Epic Games in September 2024. This collaboration aims to bring beloved Disney franchises — such as Marvel, Star Wars, Pixar, and more—into an immersive digital experience that integrates with the Epic Games ecosystem.

I have had the opportunity to work on the ideation, conception, and pitch that was shared at the highest levels of Disney, including CEO & Board of Directors, that lead to the partnership deal getting signed. My responsibilities ranged from user journeys, user stories, narratives for storyboards, ideation of gaming and social concepts, UX wireframes, user flows, and even temporary UI designs for concept artwork.